Construction equipment

Bridgestone will modernize its tire technology factory

Bridgestone Americas has announced a major expansion and modernization of its radial tire plant located in Morrison, Tennessee. The $550 million investment will expand the plant’s existing footprint of 850,000 square feet to support increased capacity and accelerate the use of advanced technologies that support larger commercial truck and bus fleets cleaner, safer and more efficient, according to the company.

The investment will also equip all tires manufactured at Warren with RFID (radio frequency identification) tags that enable more efficient asset management and optimization of fleet investments in tires, including retreading. The plant will integrate digital preparation technology into the tires, including the integration of tire-mounted sensors that support advanced data-driven insights for more efficient fleet management.

Bridgestone will also invest in AI control technology that increases productivity and the application of knowledge and data in a digital manufacturing environment.

The expansion of the 32-year-old plant is expected to begin before the end of this year, with construction expected to be substantially complete by May 2024. Employment will grow from 1,100 to over 1,400, and the footprint of the plant will grow from 1.97 million to over 2.8 million square feet.

The Warren County plant is one of the company’s most productive operations globally, he says. The factory shipped its millionth tire in 1993, just three years after opening. That same year, the plant produced nearly 2,500 tires per day. The plant produced its 70 millionth tire in October 2021.

“Our production and manufacturing capabilities continue to evolve with our products to meet the needs of our customers,” said Scott Damon, COO, in a prepared statement. “This investment will further improve the plant’s global competitive position and secure our future growth.

Source: Bridgestone Americas


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