Construction equipment

Lower Dealer Partnership Ratings: Survey

According to an exclusive report by Construction equipment. Around 43% said their dealership’s ability to partner up was either ‘excellent’ or ‘very good’, up from 49% in 2020 and 51% in 2019.

The data was collected as part of the 2022 Annual Report and Forecast. The full report will be released in January in partnership with Case Construction Equipment.

The Dealer Excellence Awards recognize dealers who do the best work in partnering with equipment fleets.

Fleet managers are increasingly looking to their dealers to help them manage the machine data produced by the machines they operate. The value of machine data to equipment operations has become more evident to equipment professionals, and managing the volume of machine data has put pressure on their ability to discern what data to monitor and how to respond to alerts.

Equipment manufacturers have strengthened their dealer support systems by providing machine monitoring and alerts to their dealers. Many dealers, in turn, have built systems through which they can communicate with their customers using alerts and data to help manage service and product support.

The growing demand for support services from equipment managers may fuel this decline in satisfaction. The pandemic-induced demand for faster, more customer-focused services, such as online ordering, fast delivery and curbside pickup, may also increase fleet expectations.

Demand is also increasing for dealers to offer service plans that provide the function of maintenance management for fleets, including the planning and execution of preventive maintenance and on-site service calls.

Construction machinery technology

The increasing use of machine data for asset management among fleet managers is accompanied by more sophisticated features on the equipment they manage, such as machine control, load monitoring systems and more. other technologies that improve efficiency. Dealers should explain to fleet managers how the technologies on the machines they sell improve their customers’ equipment operations.

When asked to rate their primary distributor’s understanding of the technology they sell on their equipment, over half of respondents, 55%, rated their primary distributor as “excellent” or “very good” . This percentage has increased slightly compared to last year, with 53% giving an “excellent” or “very good” rating, but is lower than the 65% recorded in 2019.

In fairness to the dealers, the amount of technology placed on the equipment has increased dramatically in recent years, especially during and since Conexpo 2020. There are simply more different technologies available on the machines that not only require understanding, but also the ability to explain to customers and train the operators who use it.

Among equipment managers who see the value of machine data in their management strategies and who recognize the value machine technologies bring to the efficiency of their fleets, the primary dealer has become increasingly important. of the asset management process.


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