Construction materials

Sales of construction materials during the war, food products, sportswear, children’s items on the rise – Epicenter

The sales momentum of the Epicenter chain of stores fell by 30% overall in the first month of the war compared to last year, however, a number of product categories recorded growth, in particularly food, sportswear and footwear, as well as children’s clothing. goods, the company’s press office said.

“The sale of goods for construction, renovation and home improvement suffered the most from the war. For example, during the first month of the war, sales of ceramic tiles and other coatings flooring decreased by 66%, furniture by 57% and building materials – by 47%,” a press release said.

At the same time, the building materials category began to recover: in May, the rate of decline in sales fell to 15-20%.

According to Epicenter, the volume of food sales in March-April was multiplied by 2.5 compared to the same period last year, while the greatest demand was for products with long shelf lives: preserves, flour, oil sunflower, sugar and dried fruit. . Popular items also include dried mango, chocolate bars, and liquor.

Positive sales dynamics were also demonstrated at the beginning of the war by sportswear and shoes, children’s items – at the expense of baby items (baby food, hygiene products). In April, sales of textiles, tableware, stationery also increased, which is explained by the needs of internally displaced people, according to the chain.

According to the company, the demand for tactical goods needed by the army is gradually decreasing with the improvement in the supply of the Ukrainian Armed Forces. At the same time, sales of electronics and household appliances increased in May. The demand for electric scooters and other electric vehicles has also increased, due to the shortage and rising cost of fuel at Ukrainian gas stations.

As Epicenter noted, there is currently a cost-cutting trend – shoppers are refusing to buy expensive goods and buying essentials more often. In addition, the company reports the geographic redistribution of consumption linked to the internal migration of the population to the western regions of the country.

“In order to avoid a shortage of certain categories of goods, we have worked actively to diversify supply circuits. This has allowed us to quickly fill the shelves of shopping centers and ensure the stability of the chain”, quotes the press release Dmytro Tanko, acting director. of retail at Epicenter K.

As noted, the Epicenter chain’s total revenue increased 18% in April 2022 compared to March, but fell by almost a quarter compared to the same period last year.

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