Construction materials

Soil Connect will establish digital storefronts in partnership with local building material suppliers across the United States

NEW YORK–(BUSINESS WIRE)–Ground connection today announced the rollout of a QuickStart program to partner with local building material suppliers across the United States, including quarries, recycling facilities, landscaping suppliers, asphalt and cement and sand and gravel pitches. Soil Connect’s QuickStart program creates digital storefronts for local material suppliers to sell their materials directly to the platform’s growing user base of construction professionals.

Soil Connect is also pleased to announce that it has secured new funding led by new investors Stellifi VC and GS Futures. Both companies launched their venture capital units in the past 12 months, and both grew out of traditional real estate and construction businesses. GS Futures is an early-stage venture capital arm of GS Group, a leading Korean conglomerate operating in the energy, construction and retail sectors, seeking investment opportunities. investment and business development in climate, energy transition, construction and retail innovations. Stellifi was formed by the partners of OTH Capital, an Austin-based private equity and real estate development firm.

The QuickStart program supports Soil Connect’s broader market expansion plans by faster generating lists of materials available to local construction professionals, while also allowing suppliers to access a suite of online tools. self-service to market and sell their product more effectively. As part of the program, Soil Connect creates a business profile that local businesses can ‘claim’ and make their own. The material supplier can then adjust the types and quantities of materials the company wants to market as part of its digital storefront in the Soil Connect marketplace. Soil Connect will initially launch the program in Indianapolis on July 27e before rapidly rolling it out to markets across the United States

Cliff Fetner, Founder and CEO of Soil Connect, said, “We are excited to launch this new QuickStart program and welcome Stellifi VC and GS Futures as investors to further accelerate the growth of our platform. As long-time construction professionals, we founded Soil Connect to address many of the frustrations we had experienced in trading and transporting soil, aggregate and other building materials – and our reputation. preceded us in markets across the country as our colleagues proactively joined in and began transacting. on our platform. However, as we have evolved, we have recognized that there is an untapped opportunity to create value for local material suppliers as well. »

Jonathan Alvarado, Soil Connect’s Director of Growth, said, “These vendors reflect the industry in that many still operate on analog systems and for the most part do not have the capacity or the budget to develop and manage an online store. By claiming their Soil Connect digital storefronts, suppliers gain immediate, hassle-free access to our rapidly growing community of construction professionals and a more efficient way to move products, while providing supply liquidity. to our platform to increase trading volume – it’s really a win-win for all stakeholders.

Paolo Boero, Managing Partner of Stellifi VC, said: “We are honored to join such a respected and balanced mix of leading venture capital firms and construction strategies that have invested in Soil Connect. The incredibly inefficient way in which construction professionals process and track the transport of dirt and aggregate between jobsites is a serious problem that has plagued the industry since its inception. In a short time, Soil Connect has already established a solution-oriented platform with a leading market position that has changed the landscape for the better. We strongly believe in what the team does and look forward to using our relationships to help grow the platform. »

In addition to its QuickStart program, Soil Connect continues to invest and improve its technology to advance its mission to be a complete end-to-end solution for the construction industry. More recently, the platform has built a new technology stack to support its market, allowing Soil Connect to introduce new services and features to its community. This will include, among other things, the ability to triangulate and secure the transport of materials within the app, as well as improving The Daily DigMT site supervision service.

Taehong Huh, Managing Partner of GS Futures, the venture capital arm of GS Group, one of Asia’s leading conglomerates, said, “Soil Connect continues to optimize its platform, making it a compelling investment. for investors who not only have real estate and construction expertise, but also sophisticated venture capital teams who can add value to their business. We are thrilled to be one of these investors and look forward to helping Soil Connect leverage its portfolio and user base to facilitate exponential growth in the years to come.

For more information on the Soil Connect digital marketplace, visit

About Soil Connect

Soil Connect is the first and only institution-backed digital marketplace focused on the multi-billion dollar soil and aggregate industry. The market was created to solve the high costs and inefficiencies associated with transporting and managing soil, aggregates and other materials. Founded by third-generation builder and developer Cliff Fetner, the app connects those who have dirt and aggregate with those who need it. The marketplace offers a seamless and streamlined solution for excavators, contractors, developers, landscapers and other building professionals to network and transact with each other while saving time and money and making an impact. positive on the environment. For more information, please visit


The above individuals have not been compensated for their testimonies. In addition, their testimonials should not be interpreted as and/or considered as investment advice.

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