Construction products

South African construction retailer Builders expands to Kenya


SBuilders Superstore, an East African construction products retailer, is expanding into East Africa with its first store in the Kenyan capital Nairobi, a company statement said yesterday.

Builders Superstore, a Massbuild brand, will invest 500 million Kenyan shillings (78.4 million rand) in its retail store which will be located next to the upscale Narobi district, Karen Waterfront Mall.

Covering almost 10,000 m², the store will offer a range of products and services for DIY, renovation and construction materials. The last opening brings to 9 the sores operated by the Builders. Other stores are located in Botswana, Mozambique and Zambia.

The new builders store in Kenya would create employment opportunities for around 400 people during the construction phase, and around 145 local employees once the store opens.

Traditional hardware goods would be supported by value-added services, including airtime from Safaricom, Airtel and Orange; purchases of electricity from Kenya Power; bill payments for DSTV, GOTV, Nairobi Water, Startimes and Kwese; and trade credit.

Manufacturers are moving to expand in Kenya at a time when retail businesses face pressure from a limited economy, especially with the escalating covid-19 pandemic.

Earlier this month, Massbuild selected SAP Marketing Cloud to enable its five user marketing team to reach and engage up to 224,000 customers per day through measurable and traceable email campaigns.

Therefore, said Massbuild, a solid business case for the project was developed from the start to ensure maximum return on investment. Buy-in was gained from key stakeholders and a project sponsor led the process of a management team at all levels of the organization.

“We wanted to improve the way we manage our communication with customers and become more efficient, professional and reliable in our marketing engagements,” said the spokesperson for Massbuild.

Massbuild operates four complementary brands: Builders Warehouse, Builders Superstore, Builders Trade Depot and Builders Express.

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